HEY! MY NAME IS

JEMIMA

emima

Jemima

As a social media content creator and digital ​marketer, my passion lies in crafting trend-​driven content that captures attention and ​drives growth.

“The medium is the message”

Marshall McLuhan

I focus on creating powerful social media narratives that resonate deeply ​with audiences. My expertise lies in content creation, strategic campaigns, ​and visual storytelling for the travel, food, and lifestyle niches.

GRADUATED WITH A 2:1 IN MEDIA AND ​COMMUNICATIONS

2022

I achieved a 1st class in my ​dissertation ‘ ​Misrepresentation of Black ​Women in Afro Swing music ​videos’.

2023

What began as a personal blog evolved into a platform ​where I could experiment with content creation and ​marketing strategies. Growing my audience and ​collaborating with brands along the way, Fossxplores ​has allowed me to merge my passion for storytelling ​with a knack for building genuine connections online, ​all while delivering impactful results.

After graduating, I launched ​Fossxplores, a creative project ​blending my love for solo travel, ​food, and lifestyle

Core Skills:

Social Media Strategy-

Planning, executing, and optimising content across platforms leveraging audience behaviour insights.

content creation-

Photography, videography, and editing for travel, food, and lifestyle content.

Influencer Marketing & Partnerships-

Collaborating with local restaurants and businesses to amplify visibility and engagement.

Engagement & Growth Hacking-

Developing strategies to boost reach and foster community growth.

Data driven Analytics-

Utilising tools like TikTok and Instagram Analytics to monitor and refine content for optimal growth.

Cross platform expertise-

Creating and optimising content for TikTok, Instagram, and more to maximise engagement.

Case Study 1: Growing Fossxplores on TikTok

How I grew my personal brand by leveraging trends and strategic content creation.

Acting as both content creator and strategist, I developed a targeted strategy to grow ​Fossxplores’ TikTok presence from scratch, using trending content, engaging ​storytelling, and consistent posting to build a dedicated following.

PROJECT OVERVIEW:

OBJECTIVE:

Grow Fossxplores’ TikTok audience by inspiring followers to explore new destinations, try unique ​foods, and embrace solo adventures.

SWOT Analysis

CONTENT STRATEGY BREAKDOWN

How I developed a content plan that speaks to solo travellers,

food lovers, and urban explorers

Formats:

Audience insights:

Content pillars:

Target Audience: Young ​adults (18-35), predominantly ​women,

Interested in solo travel, food, ​and lifestyle experiences.

Personas: Solo Traveler, Food ​Enthusiast, Urban Explorer.

Solo Travel Adventures: Vlogs ​and tips about solo trips and ​confidence-building activities.

Food Reviews: Engaging ​reviews of unique dining spots.

Lifestyle & Confidence: ​Empowering viewers through ​solo experiences.

Short-form vlogs (15-30 seconds)

POV videos

Mini travel guides

Behind-the-scenes content

Storytime & Voiceovers

KEY GROWTH TACTICS:

1. Pinned Viral Posts:

2. Content Optimisation:

Highlighted top-performing content to increase ​visibility and attract new followers.

Created engaging POV videos, storytelling content, used viral ​sounds aligned with TikTok trends. These strategies were also ​applied on Instagran, driving simular growth in engagement.

3. Leveraged TikTok Trends:

Stayed on top of trending sounds, challenges, and hashtags to boost discoverability

4. Collaborations & Engagement:

Partnered with micro-influencers, participated in TikTok challenges, and actively engaged ​with followers to build loyalty.

I attended Black Eats Fest with a micro-​influencer/food blogger to collaborate and ​expand visibility. This partnership allowed us to ​connect with new audiences and increase ​engagement through shared content.

KEY RESULTS:

FOLLOWING & ENGAGEMENT:

23rd July ​2024

Grew following from 494 to ​2,000+ in the space of 8 ​months.

24th September ​2024

14th January ​2024

11th April ​2024

Engagement Rate: Achieved consistently high engagement through viral ​content and active community participation.

Rico’s Slushies (436K views), Missed Flight (326K views), and ​Chagos Bar (591K views)

CONTENT CALENDER EXAMPLE:

PR VIDEO SHOWCASE WITH THOUGHT ​PROCESS

Views: 70.6K

Likes: 4784

Saves: 766

Views: 26.4K

Likes: 1259

Saves:431

Views: 597.3K

Likes: 51.7K

Saves: 16.9K

Views: 25K

Likes: 730

Saves: 373

Captured the restaurant’s smallest ​details with zoom-ins, emphasising ​design. Engaging music aligns with ​visuals for impact. Text highlights key ​deals to keep viewers informed.

Started with the caption “3 reasons why you ​shouldn’t go to Auntie Annie’s” to spark ​curiosity. Then, flipped the narrative by ​showcasing positives, driving intrigue and ​boosting views.

Used a trending TikTok sound ​and high-quality food shots. ​Added text and sound effects to ​emphasise courses, keeping ​audience attention on key ​details.

Used relatable storytelling ​with minimal focus on food. ​High-quality visuals and ​dynamic angles kept viewers ​engaged without direct ​explanation.

Views: 23.9K

Likes: 535

Saves: 203

TRAVEL CONTENT

Views: 96.6K

Likes: 5741

Saves: 1544

Views: 2044

Likes: 246

Saves: 18

Views: 4329

Likes: 256

Saves: 10

FOOD & ACTIVITY CONTENT

Views: 86.6K

Likes: 5591

Saves: 2350

Views: 438.9K

Likes: 58.7K

Saves: 14.1K

Views: 111.5K

Likes: 12.6K

Saves: 4261

Views: 25.1K

Likes: 1371

Saves: 840

With a passion for storytelling and expertise in content creation, ​I’m eager to bring fresh perspectives and innovative strategies ​to your brand. Whether it’s increasing engagement, building ​community, or enhancing your digital presence, I’m confident ​that my skills and experience will help your brand thrive.

Let’s work together to create content that ​resonates, engages, and drives real impact.

Thank ​You For ​viewing